Keynote DAY 1
From Emotional Literacy to Emotional Alchemy: A Blue Print for a New Humanity

Ayman Sawaf, USA

The lecture will cover three main topics:


Ayman Sawaf,– Mr. Sawaf is an international entrepreneur who has launched multiple companies in the areas of natural health, education and entertainment, and has been a leader in the EQ movement for over 15 years. He also co-authored the international best selling book Executive EQ: Emotional Intelligence in Leadership and Organizations. Ayman holds a degree in industrial systems engineering studies from Ohio State, and furthered his business studies at Switzerland’s IMEDE (the executive education Harvard Business School in Switzerland). 


Focused initially on children’s emotional education, in 1989, Ayman founded Enchante Entertainment (, a media company dedicated to promoting Emotional literacy in schools and for families.   In 1993 Ayman and his partner Rowan founded FEEL, the Foundation for Education in Emotional Literacy (   In 1997, FEEL merged with 6seconds, creating an umbrella organization dedicated to promoting the understanding and practice of emotional intelligence in schools, families, organizations and communities.


Ayman’s international best-selling book, Executive EQ, Emotional intelligence in leadership and organizations, released in 1996, was the first book to bring the emotional intelligence concept into the business world, a previously unacknowledged connection.